How INDYCAR Uses Social Media to Engage with Fans Worldwide
It’s again the month of May, and while those words have a very special meaning to race fans around the world, nowhere is it more special than to the fans of the Indianapolis 500,...
Monthly Archive: May 2016
How Easily a 40 Year Old Can Of Chiles Can Remind Us Of a Forgotten Indy 500 Tradition
The Indianapolis 500 is forever steeped in tradition. “Drivers, start your engines.” The Purdue Marching Band. The singing of Back Home Again (In Indiana). The etching of the winner’s face on the Borg-Warner trophy....
Pippa Mann’s Drive For Five Indy 500s Puts Those Fighting Cancer First
She’s got 4 Indianapolis 500 starts. She’s got endless energy and hustle. She’s wonderful with fans and sponsors. She’s great with social media. And now, she’s a successful crowdfunder too. Yet, the road to an Indianapolis...
Milkshakes, Turkey and Day-Glo Yellow: The New Face of IndyCar Sponsorship
There’s no denying the fact that auto racing is expensive. The combination of bleeding edge technology, composite car materials, and talented drivers lead costs in top flight racing series worldwide to the millions, if not...
