The (Will) Power of “What If”
The history of the Indianapolis 500 is made up of millions of “what if” questions, inspired by looking back on those these moments where if one of two things had gone differently, things would...
Author: Matthew Knell
When Indy 500 Tradition Has A Real Price
On the same day that IndyCar announced a return to a higher performance era with an engine formula with horsepower similar to the series’ hayday in the early 1990s, another old friend returned –...
How INDYCAR Uses Social Media to Engage with Fans Worldwide
It’s again the month of May, and while those words have a very special meaning to race fans around the world, nowhere is it more special than to the fans of the Indianapolis 500,...
How Easily a 40 Year Old Can Of Chiles Can Remind Us Of a Forgotten Indy 500 Tradition
The Indianapolis 500 is forever steeped in tradition. “Drivers, start your engines.” The Purdue Marching Band. The singing of Back Home Again (In Indiana). The etching of the winner’s face on the Borg-Warner trophy....
Pippa Mann’s Drive For Five Indy 500s Puts Those Fighting Cancer First
She’s got 4 Indianapolis 500 starts. She’s got endless energy and hustle. She’s wonderful with fans and sponsors. She’s great with social media. And now, she’s a successful crowdfunder too. Yet, the road to an Indianapolis...
Milkshakes, Turkey and Day-Glo Yellow: The New Face of IndyCar Sponsorship
There’s no denying the fact that auto racing is expensive. The combination of bleeding edge technology, composite car materials, and talented drivers lead costs in top flight racing series worldwide to the millions, if not...
One Day At Pocono
Triumph, tragedy and introspection in the Mountains I think it’s always been hard for me to express to people who don’t follow IndyCar Racing why I love it so much — especially when people lose their...
$60k in 23 Days: How IndyCar Fans Crowdfunded the Fight Against Breast Cancer
One of May’s biggest underdog stories had a happy ending. After a tough month of May, and a hard-fought finish in the 2015 Indianapolis 500, IndyCar driver Pippa Mann took a second checkered flag...
How an Indy 500 Driver Embraced Crowdfunding To Help Make Millions of Lives Better
Usually when feel-good stories come out of motorsports it’s because a driver did something completely unexpected behind the wheel, or beat the odds to score an underdog victory. This story is different. But, mostly...
7 Reasons Why the Indy 500 Is Still the Greatest Race in the World
After four straight years of exciting finishes, the addition of a new title sponsor, and a deeper and more diverse field of drivers than has been seen in years, the luster appears to be...
